Marketing Management for Automotive Industry
Users are now given the ability to complete and control all of their marketing campaigns for several different segments. Details on marketing history can also be acquired.
Contacts can additionally be segmented on the basis of common characteristics. These are inclusive of:
- Contact profiles
- Vehicle information
Another feature that you can benefit from is that of freezing the group to keep an eye on follow-up activities like direct mailing. A Microsoft Office Word document can also be used to mail-merge the identified segments. However, you may even use other file types to send to the contacts found within the segment.
Moreover, the system also allows for you to send copies of the same document to people belonging to varying nationalities. Most interestingly, they will receive the document translated into their native languages. Statistics can also be acquired on campaign results, contacts and lost sales.